MARKET RESEARCH

 

We use several methodologies to ensure we are conducting the most effective research, including:

Focus groups

Observational research

Eye-tracking software

Card sorting

Usability examination

Our capabilities include:

Industry/sector analysis

Branding studies

New product analysis

Web development analysis


CASES


 

If you are interested in learning more about our various capabilities in market research, please reach out to our Director of Market Research, Sara Schwanekamp, schwansm@miamioh.edu.