MARKET RESEARCH
We use several methodologies to ensure we are conducting the most effective research, including:
Focus groups
Observational research
Eye-tracking software
Card sorting
Usability examination
Our capabilities include:
Industry/sector analysis
Branding studies
New product analysis
Web development analysis
CASES
If you are interested in learning more about our various capabilities in market research, please reach out to our Director of Market Research, Clara Beach beachcr@miamioh.edu.